How do We Know Whats Organic and Whats Not- Long gone are the days when you would have to hunt down the home-made carrot moisturiser tucked away at the back of the health shop, now the natural organic beauty industry is much bolder and is unafraid to show what it has to offer.
With so many natural, pseudo-natural, botanical, natural mix products, it is baffling for the average consumer road-testing the ethical lifestyle with so many ranges of natural organic skincare products to choose from.
Instant radiance, brilliance, shine, youthful; these are some of the promises many skin care product on the market promises. For more of us increasingly chemical-wary, we prefer to go back to basics disillusioned by the hundreds of anti-ageing, chemically produced creams and lotions giving us that artificial boost.
The skin care and organic beauty trend has turned into a craze. In Britain the organic market has almost reached 2 billion, with a 30 percent increase in the number of health and beauty licensees approved by the Soil Association; the New York Times recently highlighted sales of organic personal-care items reached $350 (176m) in America.
Celebrities are now keen to endorse organic skincare ranges driven by the ethical debate to live more naturally, organically and ecologically. Over the past seven months, Stella McCartney’s new organic skin care range Care, has dominated the sparkling glass counters of beauty floors of London’s large department stores.
Likewise, the organic skin range Nude and another hot organic skin care contender, asserts itself as luxury organic skincare. The range has been created by Bryan Meehan, the co-founder of the British organic store Fresh and Wild, who after selling Whole Foods for $38m in 2004, directed his investor talent to the natural organic skincare market. Bono and his Ali Hewson are investors, expanding their portfolio of planet saving activities. The Nude range is also backed by the model Christy Turlington, who herself had once backed her own Ayurvedic skincare range, Sundari.
Organic skin care products have come into their own and now command consumers’ interest, but how do we know what’s organic and what’s not? The answer? The main chemical culprits are glycol, parabens and sodium lauryl sulphates. The organic skincare ranges to look out for when you head off on your natural organic discovery; at the top of the natural organic skin care ranges are probably Nude and Care.
Older ranges are also of high organic standard: Dr Hauschka, Spieza, Ren and Britain’s Organic Pharmacy. The Australian, Jurlique and A’kin are top quality too. Liz Earle is probably one of the leading organic skin care veterans with her range. Also the Ayurvedic organic skin care ranges drawn from the Indian science of addressing dis-ease within the body are of worthy mention too, these being Sundari and the Bharti Vyas range.